Campaign India Media 360 Awards 2020

The concept of positive ageing is unknown to many people. As one gets older, negative connotations of loneliness and deteriorating health start seeping in. Columbia Pacific Communities organized senior citizens flash mob as part of its continuous effort to propagate the message of positive ageing and banish age-related stereotypes.

In December 2019, Bangalore witnessed a first-of-its-kind activity, where nine residents of CPC came together to perform a flash mob at the busy locations of MG Road, VR Bengaluru and Garuda Mall.

The campaign reached more than 10 Lac people and was covered by major publications like TOI, The Hindu and The Indian Express.

The activity won the bronze award in the Insight & Innovation category at Campaign India Media 360 Awards.