The Mark Asia Awards 2021 – Digital Marketing Campaign of the Year

Putting the spotlight on the issue of elderly lonesomeness on World Senior Citizen’s Day , Columbia Pacific Communities, launched the initiative #ReplyDontReject that was supported by critically acclaimed and celebrated senior Bollywood actor, Boman Irani.

The objective of the campaign was to bring to spotlight the rising issue of loneliness amongst seniors, particularly in the post pandemic world, and to sensitise the youth towards it. This was a very timely and relevant campaign that resonated deeply with both seniors and younger generation and also won us the award for Digital Marketing Campaign of the Year at The Mark Asia Awards 2021